A case study requirs reading an artical first, see the detailed

A requirs reading an artical first, see the detailed information below - Case Study Example The other opportunity is creation of better health for the BoP. Many people at the bottom die of diseases caused by spread of germs. This is majorly as a result of lack of knowledge and affordability of the cleaning products. If they are taught the importance of good hygiene and constant demonstrations made, they can be able to keep up the hygiene. This paired with making available hygienic products in smaller quantity hence cheaper costs will ensure maximum benefits to both the BoP and the multinational company (Prahalad 175). In line with the above is ensuring affordable packaging which comprises of small packages of each product which is affordable to the people. They cannot afford spending a lot on one product with big packages but the money can be distributed on several different products with smaller affordable packaging. This is still beneficial to the companies as their customer base will have expanded while they spend less on packaging and its attractiveness. Financing is the greatest challenge in all these opportunities discussed. The three marketing opportunities mentioned above can be integrated by the multinationals. The integration will reduce the financing which has been established to be the greatest challenge while still serving the purpose of improving the lives of the people, and maximizing the newly discovered and acquired customer base. Unhealthy people make up the worse type of customers as they are not able to purchase products which means a loss of income for the organizations. Ensuring that the largest population group in the world; the BoP are healthy will mean that their purchase rate will be high and so will the returns to the multinational companies. The first thing any multinational company aiming to explore the BoP should ensure is teaching the people good hygiene. While they adopt the healthy trait and purchase the hygienic products,

Environmental Ethics Essay Example | Topics and Well Written Essays - 500 words - 1

Environmental Ethics - Essay Example The term â€Å"unconsciously† is used to describe how widespread information is to any individual, however acquisition and grasping of said knowledge only a few dares to achieve; thus creating confusions not only to those who fail to understand but also to those who are not ‘abled’ to think. Luckily for those incapable, humans’ actions directly affect them no matter how they evade it. A great illustration of which is how much humans value nature nowadays. Organizations after organizations spring up waving their missions and objectives, fighting for what should’ve obviously been done decades ago, and teaching what each individual should have known since they started school, namely, environmental awareness. Knowing what to do and knowing what should be done are two different things. The latter requires researching while the former calls for action. Change is what should be done, and in order for it to progress people need to start from themselves. Proper waste disposal and pollution are only two of the many environmental concerns haunting each household every day. These two are the most common for these two give birth to the others and they are caused by people’s lack of discipline. Humans are the main contributor of wastes and pollution universe-wide. Waste disposal and pollution are the most critical environmental issues that need to be dealt with because not only do these two bring about the rest; they also have the easiest solution --- change in human behavior. Bearing in mind how beneficial it is not only for each household but for the entire world; if only people will finally learn the value of their environment, will greatly affect how people view these concerns thus making them realize that taking care of the environment is for their own good. Anthropocentrism is the easiest way of making human being realize how big their part in our environment. Using this point of view, they will be able to see